Installing App from Apple Enterprise Developer Programme requires users to perform the following step on their device to ensure that you trust the app developer and only installing the app from reliable sources.
Find out why my app can't be published in Public AppStore
Find out why my app can't be published in Public AppStore
1. On the device, launch the app, and in the “Untrusted Enterprise Developer” dialog that appears, click Cancel.
This step adds Device Management to Settings.
2. Tap Settings > General > Device Management.
3. Under Enterprise App, tap the organization name.
4. Tap Trust “Claromentis Ltd”, In the dialog that appears, tap Trust.
You only need to do this once and now you can open the app as normal.